Privacy Policy

SimpliHi respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how SimpliHi Technologies Private Limited or its affiliates collect, use, store, disclose, and safeguard information when you access our website, applications, dashboards, APIs, and messaging services that integrate with WhatsApp Business Platform and related communication tools.

In this policy:

SimpliHi, we, us or our refers to the company operating the platform.Customer refers to a business that uses SimpliHi to communicate with its end users. End User refers to an individual who receives or sends messages through a Customer using SimpliHi powered services.

1. Scope of This Policy

This Policy applies to:

Visitors to the SimpliHi website

Prospective customers

Registered customers and their authorized users

End users who interact with messages delivered through SimpliHi infrastructure

SimpliHi provides software tools and APIs that enable Customers to communicate with End Users over WhatsApp and other channels. SimpliHi does not initiate messaging on its own behalf.

2. Roles and Responsibilities

In most cases:

Customers act as the Data Controller for End User data.

SimpliHi acts as a Data Processor or Service Provider, processing personal data only on documented instructions from the Customer.

Customers are responsible for:

• Obtaining lawful consent and opt in from End Users
• Providing privacy notices to their users
• Ensuring their campaigns comply with WhatsApp policies and applicable laws

3. Information We Collect

A. Information from Website Visitors and Customers

We may collect:

• Name
• Business email address
• Phone number
• Company name
• Job title
• Billing details
• Account credentials
• Support requests
• Marketing preferences

B. Information Processed on Behalf of Customers

When Customers use SimpliHi, we process End User data such as:

• Phone numbers
• Message content
• Media files
• Delivery status and timestamps
• Template identifiers
• Interaction history
• Metadata required by WhatsApp
• Webhook events
• Campaign analytics
• Device and network signals provided by Meta

C. Automatically Collected Information

When you visit our site or dashboard:

• IP address
• Browser type
• Device identifiers
• Log files
• Cookie data
• Usage activity

4. WhatsApp Business Platform Data Use

SimpliHi integrates with the WhatsApp Business Platform operated by Meta Platforms Inc.

When messages are sent:

• Data is transmitted between SimpliHi, Meta, and telecom providers
• Message delivery is governed by WhatsApp Business Terms and Privacy Policies
• Templates must be approved by Meta
• Customers must follow WhatsApp opt in rules
• SimpliHi may store logs for auditing and troubleshooting

SimpliHi does not use message content for advertising or profiling.

5. Lawful Basis for Processing

We process personal data under one or more of the following legal grounds:

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Consent where required
• Customer instructions as a processor

6. How We Use Information

We use data to:

• Provide and operate the SimpliHi platform
• Deliver messages and APIs
• Authenticate accounts
• Monitor abuse and fraud
• Enforce platform policies
• Improve reliability and security
• Provide customer support
• Generate aggregated analytics
• Meet regulatory obligations

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember preferences
• Authenticate sessions
• Analyze traffic
• Improve performance

You may control cookies through browser settings. Disabling cookies may limit certain features.

8. Sharing and Disclosure of Data

We do not sell personal data.

We may share information with:

• Cloud hosting providers
• Payment processors
• Analytics vendors
• Customer support platforms
• Meta WhatsApp systems
• Regulators or law enforcement where legally required
• Acquirers during corporate transactions

All vendors are bound by confidentiality and security obligations.

9. International Data Transfers

SimpliHi may process data in multiple jurisdictions where our servers or partners operate.

When transferring personal data across borders, we apply:

• Contractual safeguards
• Industry standard protections
• Regulatory compliant mechanisms

10. Data Retention

We retain data only as long as:

• Required to provide services
• Mandated by law
• Needed for audits and security
• Requested by Customers

Customers may request deletion subject to contractual and legal limits.

11. Security Measures

We use administrative, technical, and physical safeguards including:

• Encryption in transit and at rest
• Access controls
• Network monitoring
• Regular testing
• Incident response programs
• Vendor security reviews

No system is completely risk free, but we work very hard to keep things tight.

12. Your Rights

Depending on location, individuals may have rights to:

• Access their data
• Correct inaccuracies
• Request deletion
• Restrict processing
• Withdraw consent
• Object to marketing
• Data portability

Requests relating to End User data should generally be directed to the Customer that contacted you.

13. Children’s Privacy

SimpliHi services are not intended for individuals under eighteen years of age. We do not knowingly process such data.

14. Data Processing Addendum

Customers may enter into a Data Processing Addendum with SimpliHi that governs:

• Processing instructions
• Security measures
• Subprocessors
• Audit rights
• Cross border transfers

15. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always appear on our website with the updated date.

16. Contact Us

For privacy related questions, contact

Team SimpliHi